The security of the information regarding your order is very important to us. We use the 256-bit Secure Socket Layer protocol combined with credit card number encryption, to protect the security of your online order information. SSL technology encrypts your order information to protect it from being decoded by anyone other than RuMe Bags.

Once you reach the buy page your computer will begin communicating with our server in secure mode. You can tell that you are in secure mode by the following:

  • The "http" in the web address will be replaced by "https"
  • Depending on the browser, you will see either a padlock (Microsoft Internet Explorer, AOL, Netscape Communicator) or a solid key (Netscape Navigator) in the lower section for the browser window.

Only browsers that use the 256-bit Secure Socket Layer protocol are able to order through the RuMe website. If your browser does not support SSL, you can get an upgrade at Microsoft's or Netscape's home page.


Registration has a guest checkout process, and doesn't require the completion of a registration form. Though you can register during checkout or at any time while shopping, we strongly encourage you to first complete the registration form [and/or create a user name and password]. During registration you are required to give contact information (such as name and email address). We use this information to contact you about the services and products on our site in which you have expressed interest.

If you request our newsletter during registration, you will receive an email asking to verify your request.

RuMe, Inc. is the sole owner of the information collected on RuMe collects personally identifiable information from our users at several different points on our Web site.

If you purchase a product from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). We do not accept orders from persons less than 16 years of age.

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Upon placing an order you will receive an email confirming your order and inviting you to receive our newsletter.



If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe. Please see the "Choice and Opt-out" section.

Customer Service
Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.

We store information that we collect through cookies, log files, clear gifs, [and/or third party sources] to create a "profile" of your preferences. We tie your personally identifiable information, and your purchasing history, to information in the profile, in order to provide tailored promotions and marketing offers and to improve the content of the site for you. We share your profile together with your personally identifiable information with third parties.


Aggregate Information
We do not share aggregated demographic information about our user base ever.

Personally identifiable information
We DO NOT Share Personally Identifiable Information with Third Parties.

We do not use an outside shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

Service Providers
We DO NOT use other third parties to provide delivery of newsletters. When you sign up to receive our newsletter, we will not share your email address and name.

Legal Disclaimer
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our company.

We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form.

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at We offer an opportunity to opt-out of certain communications on our My Account pages, or you may contact us at 866-921-0475 or RuMe, Inc 7042 S. Revere Parkway, Suite 470, Centennial, CO 80112 to opt-out.

Log Files
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.

We use a third-party tracking service, Google Analytics, that uses cookies to track non-personally identifiable information about visitors to our site in the aggregate. This information is used to measure the success of our advertising.

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on this site.

We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.

We set a persistent cookie to link your shopping cart to you. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you may still use our site, but you will not be able to place or review orders on the Site. Please contact us at 866-921-0475 to place an order.

This privacy statement covers the use of cookies by

Access to Personally Identifiable Information
If your personally identifiable information changes, you may correct or update it by making the change on our My Account pages or by emailing our Customer Support at or by contacting us at (303) 799-4256 or RuMe, Inc., Privacy Department, 7042 S. Revere Parkway, Suite 470, Centennial, CO 80112.

The security of your personal information is important to us. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Business Transitions
In the event RuMe, Inc. goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. The buyer of RuMe’s assets will be obligated to use your personally identifiable information in accordance with this Privacy Policy, unless they receive consent from you to use it in a different way.  RuMe will not sell its customer information separately from a change of ownership or control of its business or a particular business unit to which the information relates.  You will be notified via email of any such change in ownership or control of your personal information.

Changes in this Privacy Statement
By using our Web site or purchasing a product from us, you agree to the collection and use of information as set forth in this privacy policy. If we decide to change our privacy policy, we will post those changes to this privacy statement so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us
If you have any questions or suggestions regarding our privacy policy, please contact us at: or by contacting us at 866-921-0475 or RuMe, Inc., Privacy Department, 7042 S. Revere Parkway, Suite 470, Centennial, CO 80112